Ventures

Current company-building work.

A short record of the businesses and products I am building, from wealth-management engagement systems to privacy-first personal insight engines.

GoUpscale

Content engagement technology for wealth and asset managers.

GoUpscale helps wealth and asset management teams turn traditional material such as factsheets, reports, brochures, and market insight into more engaging digital experiences for relationship managers, advisors, prospects, and clients.

Founded Singapore, 2021

Co-founders Dominic Gamble and Ben Backx

Clients 50+ organisations

Footprint Southeast Asia, Europe, and North America

Why it matters

Wealth management still depends heavily on trusted human relationships, but the content that supports those relationships is often static, generic, or hard for client-facing teams to use at speed. GoUpscale sits in that gap: AI-powered content generation, a structured content catalogue, digital sharing, and engagement analytics built around the practical workflows of relationship managers and advisors.

Milestone

In 2025, Accenture Ventures invested in GoUpscale and brought the company into Accenture Ventures' Project Spotlight, its vertical accelerator for data and AI companies. The partnership supports GoUpscale's expansion into new markets and its continued work on AI capabilities for wealth and asset management communications.

Visit GoUpscale Accenture announcement

Mimoto

Private chat analysis for understanding relationship patterns.

Mimoto is Baxnet Technologies' personal insights engine for WhatsApp and iMessage. It analyses the private and group chats a user chooses, then turns those conversations into relationship insights and a digital personality model, with processing kept on the user's own device.

Started February 2021

Platforms iOS for WhatsApp, macOS for iMessage

Privacy Processed on-device

Focus Personal and group chat dynamics

Why it matters

Most communication tools help people send more messages. Mimoto is more interested in what those messages reveal: who starts conversations, who carries energy in a group, how balanced a relationship feels, and how behaviour changes over time.

Product boundary

The important constraint is privacy. Mimoto is built around on-device analysis, so the chat data used to produce those insights does not need to leave the phone or computer. That makes it a practical example of the wider Baxnet idea: personal data can become useful without becoming someone else's asset.

Mimoto overview App Store